|
(Alby) Anand Kurian (13 September 1958, Calcutta, India), is a marketing communications theorist and writer; he has been featured among thirty marketers from around the world. He has conceived and developed the twin marketing management concepts of Reality Plus and Neo People, other allied concepts and the Universal Integrators marketing model. His first book, The Peddler of Soaps, a political novel against religious fundamentalism, was on the India Today best-seller list. For his next book, a work of non-fiction, professionals such as Narayana Murthy, Javed Akhtar and IIM professors are interpreting his management concepts, in their own areas of specialisation. == Education == He was educated at Bombay Scottish School, St. Xavier’s College, Elphinstone College and Government Law College, Mumbai. He was first in his division at the University of Cambridge Indian School Certificate examination, graduated with honours from Mumbai University, and was awarded scholarships throughout an unorthodox academic career.〔(【引用サイトリンク】title= Author Profile )〕〔 He qualified as a lawyer; he topped Moot Courts in Mumbai University, in Maharashtra State and in India.〔(【引用サイトリンク】title= Anand Kurian )〕 His thesis for his PhD in Management was recommended by two former deans of IIM Ahmedabad, and featured contributions from the co-authors of Philip Kotler’s classic on marketing. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「(Alby) Anand Kurian」の詳細全文を読む スポンサード リンク
|